Magazines are published for three basic reasons; to inform, to educate and to entertain. Similarly, retail magazines are published so the consumers could be made aware of the services that retail or a particular brand is providing and the latest perks that consumers could benefit from.
For the same reason, Imtiaz Super Market introduced their own magazines with the purpose to keep the customers informed, aware and retain their interests regarding upcoming and on-going deals and sales in-store. To ensure that the magazines are accessed by a wider audience, the Super Market ensures that their magazines are up-to-date, attractive, and easy to understand and carry.
These free of cost magazines in the form of flyers are of two types and released at two points of time. The ‘Weekly Delight’ magazine is released every week and entails weekly prizes and discounts on products from various categories like eatables and beauty and care. The monthly magazine is another promotional magazine released every 15 days with ‘buy one get one’ offers and bigger discounts on products specifically from 3-4 particular categories; usually electronics and grocery. The Imtiaz calendar is also attached to the monthly magazine to keep our customers updated with all that we are planning for them. Apart from these 2, whenever there is an event or a major sale being held at the supermarket, customized magazines are designed for that and released with exciting sales and offers. The cricket-themed magazine is a great example for this which was released recently for the ‘cricket mania’ sale.
This is not only a promotional activity that benefits us; it benefits our customers more considering that they are free of cost, informative and very light thus, easy to carry. Also, with a focus on color theme and design, they are made appealing for the customers.
All in all, the promotional magazines of Imtiaz Super Market are extremely unique and different from any other magazine introduced and are published with the sole purpose to entertain, educate and benefit our clients as much as we can.